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Understand Your Analytics Data: Overview

Analytics offer important insights on how your app is performing, and where it can improve.

For more on generating an analytics report, click here


You can see four different types of analytics data, called metrics. 

New Users The number of devices on which your app was opened for the first time. Read more.
Unique Returning Users The number of devices on which your app was opened for the second or greater time. Read more.
Pageviews The number of times users opened an app feature. Read more.
Customer Activities The number of certain measurable actions users have performed within the app. Read more.

Total and Trend

The total number is shown in blue for the selected time period.

The trend is the percentage change of the metric (for example, New Users) from the previous time period. It's positive and green for increases, and negative and red for decreases.

For example, if you had 75 New Users in the past month and 52 New Users in the previous month, the number of New Users increased by 45.6%.


Depending on the metric, the graph shows the metric for a specific date or feature in the selected time period. Hover over any point or bar on the graph to see its details. For example, you can see that there were 27 New Users on Sunday, May 17, 2015. 


Depending on the metric, your analytics data is broken down by either date or feature. The data is further broken down by platform—iOS devices, Android devices or both (All Platforms). You can also filter this data by country. For Pageviews and Customer Activities broken down by feature, you can further filter the data by New users or Returning users.

For example, you can see that there were 12 New Users on Sunday, May 3, 2015 for iOS devices.

Related Articles:

Generate Your Analytics Report

Understand the Data Included in Your Analytics Digest

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