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Compliance Standards

For your app to be approved, it must meet Swiftic's quality standards.

These standards are in accordance to applicable internet, intellectual property and privacy laws and are intended to maintain a high-quality network of mobile apps.

By adhering to the following guidelines you can ensure that your app content is consistent with Swiftic's quality standards. 

Intellectual Property:

  • Don't add any content protected by third party intellectual property, including: unauthorized usage of copyrighted content, trademarks, trade names or logos.
    Note: You may be required to provide written evidence of your authorization to use such content.
  • Only refer to third party intellectual property in a manner that describes the app's compatibility or purpose, by using words such as “for” or “to” (for example: “Tips and Tricks for the iPhone”).
  • Don't imply sponsorship or endorsement by any mobile app stores or marketplaces.
  • Don't name your app after celebrities, sport teams or trademark names of third parties.
    If you must name your app after a celebrity, you may only do so by adding “edition” contiguously following your app's name (e.g., “[name] edition”).
    Also you may use a name of a sport group, if you add “unofficial app for fans of [name]” without using its trademark or logo.
  • Don't create apps that enable illegal file sharing or other unlawful behaviors.
  • We may remove any content added to your app, if we believe that your content infringes on any intellectual property rights. 


We will reject apps for any content or behavior that we believe is inappropriate. Our standards for content are intended to maintain the quality of our network.

For example, we don't allow apps that:

  • Encourage excessive consumption of alcohol or illegal substances, or that encourage minors to consume alcohol or smoke cigarettes.
  • Defame, offend, are mean-spirited, or likely to place the targeted individual or group in harm’s way.
  • Advocate against groups of people based on their race or ethnic origin, religion, disability, gender, age, veteran status, or sexual orientation/gender identity.
  • Depict violence or abuse of people or animals.
  • Present excessively objectionable or crude content.
  • Contain pornographic content, nudity or erotic materials of any sort in the application or marketing materials. 
    Note: We also don’t allow content that drives traffic to pornography sites.
  • Include content which may be classified as misleading in any way. This also applies to false, fraudulent or misleading representations or content that uses names or icons similar to those of other apps in the marketplace.
  • Contain illegal online gambling content , including links to websites or mobile sites that provide gambling services or products (e.g., online casinos, sports betting and lotteries). 
  • Solicit, promote, or encourage criminal or clearly reckless behavior.
  • Include illegal drug-related materials or references.
  • Contain content which causes or enables security threats including: malware, viruses, or any other computer code, files or applications designed to interrupt, hijack, destroy or limit functionality of any computer software/hardware/network.
  • Includes content which violates the privacy rights of end users, including: collection of information that is in violation of Conduit’s privacy policies or without obtaining proper prior consent.

Please assign appropriate keywords for your app submission to mobile app stores and marketplaces. We may ask you to change/delete inappropriate keywords.

Some countries may have more restrictive standards than other countries for what qualifies as “Offensive Content,” “Pornography,” or “Illegal Activity.” We reserve the right to restrict any app or in-app purchase from distribution in any country where the sale or distribution of that app’s content would violate that country’s local laws, cultural norms, or sensitivities.

Additional Quality Standards:

  • All URLs included in an App should be fully functional when you submit the app for review.
  • Apps are allowed to have a reasonable quantity of advertisements, but may not include excessive advertisements (e.g., pop-ups, affiliate offerings, etc.) or be mostly constructed by ads. Every app must offer a clear added value in addition to the advertisement message.
  • Apps must not display advertisements through system-level notifications on the user’s device.
  • An app may be rejected if it simply presents web clippings, is a content aggregator, or is a collection of links.
  • We may reject apps that duplicate other apps that already exist in the app stores or that are part of an attempt to “spam” the stores with many versions of similar apps.
  • We may reject Apps that have no added value, that are not useful and unique, that are simply websites bundled as apps, or that do not provide any value.
  • We will reject your app if your screenshots display any personal information of your users without obtaining their proper prior consent (such as account names or log-in information). Please populate the fields with dummy information. Please highlight the app’s most interesting features in a logical progression that mimics a typical user’s experience. Do not post repetitive content. 

If your app meets our Quality Network Policy, we will be happy to confirm your app. In the event that your app is rejected, you will receive an email notification to that effect. 

For more information see our complete Quality Network Policy.

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