Add the Events feature to enable your users to track your events and purchase tickets via online ticketing platforms integrated within the app.  

Why add this feature?

• Improve ticket sales.
• Increase engagement by keeping users posted on upcoming events.
• To optimize the success of in-store events, increase attendance by encouraging and reminding app users to attend.

To Setup Your Google Calendar:

Before associating your calendar with your app, you must first make sure that it's is fully public.

1. Log in to your Google calendar account, and click . 
    
2. Select Settings from the drop-down list.
   
   
    
3. Click the Calendars tab.
    
4. Click the the calendar you want to share. 
   
   
    
5. Click Share this Calendar.
    
6. Select the Make this calendar public check-box.
    
7. Make sure that the Permission Settings is set to See all event details.
    
8. Click Save. 
   
   
    
9. Confirm that you want your calendar to be public.
    
10. Click the Calendar Details tab.
     
11. Copy your Calendar ID to use later (you will need this ID to connect your calendar in your app).
     
12. Click Save.
    
    

For info on adding the Events feature to your app, click here.

Related Links:

Use the Events Feature

Add Facebook Events to Your App