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Submit Your App to iTunes Connect

Once you have created an app build, you can submit your app to the Apple App Store through iTunes Connect. 

To submit your app to iTunes Connect:

  1. Sign in to your iTunes Connect account
    First time users must click Accept after reading and agreeing to the iTunes Connect Terms of Service.

  2. Click My Apps.

  3. Click and select New iOS App.

  4. Enter the following new iOS app information and click Create.

    Field Description
    Company Name If this is your first time submitting an app to iTunes Connect, specify your company name. This name will be displayed on the Apple App Store with your app. Note: You cannot change the company name, so be sure to enter the correct name.
    Name Your app's name as it will appear on the Apple App Store. Note: This name cannot be longer than 75 bytes.
    Primary Language The primary language you will be using to enter your apps details in iTunes Connect.
    Bundle ID Select the bundle ID you used to create your app build. The bundle ID is a unique identifier used by iOS and Mac OS X to detect any future updates to your app. Note: Your bundle ID cannot be changed once your app has been approved by Apple.
    Version Number See How do I find my app's version number for Apple? for information on finding your app's version number.
    SKU Number A unique ID for your app, which will not be seen by the users. You can enter any values using letters, numbers, hyphens, periods, and underscores. Note: Do not start with a hyphen, period, or underscore.

  5. Add screenshots of your app: click on the device type, click Choose File for each format and upload your images.

    Note: You can take a screenshot of your app from the live simulator in the app editor. For more information, click here.

    Images must be: 72 dpi, RGB colors, JPEG, TIFF, or PNG image file 
    Images must not include: transparencies, alpha channels, mobile device's status bar

    Image Screen Size Recommended Size
    iPhone 4 Screenshots 3.5-Inch 320 x 480
    iPhone 5 screenshots 4-Inch 640 x 960
    iPhone 6 screenshots 4.7-Inch 750 x 1334
    iPhone 6+ screenshots 5.5-Inch 1242 x 2208
    iPad Screenshots   1024 x 768

  6. ​Enter the following app information:

    Field Description
    Name Your app's name as it will appear on the Apple App Store.
    Description Write a description that best describes your app. We recommend elaborating on your app's features and functionality.
    Keywords Add keywords that describe and are related your app. The keywords assist users to find your app when searching the Apple App Store.
    Support URL A website where your users can find contact information.
    Marketing URL (optional) A website where your users can find more information about your app.
    Privacy Policy URL (optional) A link to your company’s privacy policy. Note: The Privacy Policy URL is mandatory for all apps that offer auto-renewable or free subscriptions and for apps that are set to Made for Kids.

  7. ​Enter the following General App Information:

    Field Description
    App Icon Your app's icon as it will appear on the Apple App Store. Note: This image must be either a JPG or PNG file, at least 72 DPI, and RGB colors. It must not contain layers or rounded corners.
    Version The version number of the app you are adding. Numbering should follow software versioning conventions.
    Category Select the category that best describes your app. Note: This determines how your app is categorized in the Apple App Store.
    Sub-category You can select an additional subcategory (optional).
    Rating Click Edit and then select how often each Apple content description appears in your app. Your selections determine the appropriate audience for your app, both in terms of parental and territorial controls. 
    License Agreement Click Edit to change your existing licence agreement. 
    Copyright The owner of the exclusive rights to the app, preceded by the year the rights were obtained (e.g: 2014 Swiftic).
    Trade Representative Contact Information (Optional) To offer your app on the Korean App Store, you must provide additional information. This information will be displayed with your app on the Korean App Store. 
    Routing App .geojson files that specify the geographic regions supported by your app. See Apple for more information.

  8. Submit your app build (steps 8-10):

    Submit the Binary file via the Application loader on a Mac computer. See How do I upload my app using the Application Loader? for more information and next steps. Note: This process takes about 10 minutes.

  9. Click + after Build and upload your updated build. ​This is only available after your binary file has been uploaded. 

  10. Select the relevant build and click Done.

  11. Newsstand: Do not turn this feature on. It is not supported by the Swiftic platform. 

  12. Enter your App Review Information, where Apple can contact you (or someone within your company) with issues regarding the review process.
    Note: This information is not visible to your app users.

  13. Under Version Release, select Automatically release this version.

  14. Click the Pricing tab.

  15. Select the availability date and price tier for your app and click Save.

    Field Description
    Availability Date The date your app will become available for purchase on the Apple App Store. Note: If your app is still awaiting Apple's approval, it will only become available after it has been approved.
    Price tier This determines both the customer price and your proceeds (Your apps price minus Apple’s commission and applicable taxes). Note: If you choose to charge for your app, you must have a Paid Applications contract with Apple before you can sell your app.
    Discount for Educational Institutions Select to offer your app at a discount to educational institutions when they purchase multiple copies at once. Note: You must sign the Apple Paid Application Agreement before this app will be available to education customers. There you can find the details of the discount.
    Specific territories Select the countries and App Stores where your app will be available. Note that by default all countries are selected.

  16. Click Submit for Review.

  17. Select the following and click Submit.

    a) No in Export Compliance
    b) No in Content Rights
    c) Yes in Advertising Identifier
    d) Select Attribute this app installation to a previously served advertisement
    e) No in Previous Purchase Restrictions.
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